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The National Football League, the Parisian fashion house Casablanca and designer Jeff Hamilton unveil a five-piece limited-edition collection to mark the league's first-ever regular-season game in France. Available now exclusively at Casablanca in Paris, Los Angeles, and online, it precedes the matchup between the Pittsburgh Steelers and the New Orleans Saints at the Stade de France this Sunday, October 25.
The design draws inspiration from ancient Greece and its influence on the origins of modern sport, fused with the competitive spirit of American football. The visuals blend classical statues, marble columns, Greek pottery, and winged figures with iconic French monuments, players, and the NFLcrest. The collection includes an all-over print silk shirt, an organic cotton t-shirt, a white piqué mesh fashion jersey adorned with references to Greek architecture, and a pair of socks with Greek-key detailing. The centerpiece, a navy and cream varsity jacket by Jeff Hamilton, channels the signature champion jackets that made him famous, featuring sleeve patches and a large "26" on the back.
The project holds special significance for the designer. "I was born in Casablanca and raised in Paris, and bringing all these elements together with one of my favorite brands to create a capsule dedicated to the NFL's historic first game in Paris is a remarkable milestone in my career,", says Jeff Hamilton. A sentiment shared by Charaf Tajer, founder of Casablanca, for whom this collaboration "brings together three distinct worlds united by a shared passion for sport, craftsmanship, and an iconic visual language.".
For the league, the stakes go beyond simple merchandise. "The first NFL regular-season game in France called for a collection designed for Paris, not just sold there", notes Salha Latif, head of international consumer products. By entrusting its branding to two fashion labels, the NFL is reinforcing its cultural integration strategy, aiming to appeal to an audience that follows fashion as closely as it does sports.
The collection is available in sizes XS to XXXL, exclusively at Casablanca and on casablancaparis.com.
The National Football League, the Parisian fashion house Casablanca and designer Jeff Hamilton unveil a five-piece limited-edition collection to mark the league's first-ever regular-season game in France. Available now exclusively at Casablanca in Paris, Los Angeles, and online, it precedes the matchup between the Pittsburgh Steelers and the New Orleans Saints at the Stade de France this Sunday, October 25.
The design draws inspiration from ancient Greece and its influence on the origins of modern sport, fused with the competitive spirit of American football. The visuals blend classical statues, marble columns, Greek pottery, and winged figures with iconic French monuments, players, and the NFLcrest. The collection includes an all-over print silk shirt, an organic cotton t-shirt, a white piqué mesh fashion jersey adorned with references to Greek architecture, and a pair of socks with Greek-key detailing. The centerpiece, a navy and cream varsity jacket by Jeff Hamilton, channels the signature champion jackets that made him famous, featuring sleeve patches and a large "26" on the back.
The project holds special significance for the designer. "I was born in Casablanca and raised in Paris, and bringing all these elements together with one of my favorite brands to create a capsule dedicated to the NFL's historic first game in Paris is a remarkable milestone in my career,", says Jeff Hamilton. A sentiment shared by Charaf Tajer, founder of Casablanca, for whom this collaboration "brings together three distinct worlds united by a shared passion for sport, craftsmanship, and an iconic visual language.".
For the league, the stakes go beyond simple merchandise. "The first NFL regular-season game in France called for a collection designed for Paris, not just sold there", notes Salha Latif, head of international consumer products. By entrusting its branding to two fashion labels, the NFL is reinforcing its cultural integration strategy, aiming to appeal to an audience that follows fashion as closely as it does sports.
The collection is available in sizes XS to XXXL, exclusively at Casablanca and on casablancaparis.com.
The National Football League, the Parisian fashion house Casablanca and designer Jeff Hamilton unveil a five-piece limited-edition collection to mark the league's first-ever regular-season game in France. Available now exclusively at Casablanca in Paris, Los Angeles, and online, it precedes the matchup between the Pittsburgh Steelers and the New Orleans Saints at the Stade de France this Sunday, October 25.
The design draws inspiration from ancient Greece and its influence on the origins of modern sport, fused with the competitive spirit of American football. The visuals blend classical statues, marble columns, Greek pottery, and winged figures with iconic French monuments, players, and the NFLcrest. The collection includes an all-over print silk shirt, an organic cotton t-shirt, a white piqué mesh fashion jersey adorned with references to Greek architecture, and a pair of socks with Greek-key detailing. The centerpiece, a navy and cream varsity jacket by Jeff Hamilton, channels the signature champion jackets that made him famous, featuring sleeve patches and a large "26" on the back.
The project holds special significance for the designer. "I was born in Casablanca and raised in Paris, and bringing all these elements together with one of my favorite brands to create a capsule dedicated to the NFL's historic first game in Paris is a remarkable milestone in my career,", says Jeff Hamilton. A sentiment shared by Charaf Tajer, founder of Casablanca, for whom this collaboration "brings together three distinct worlds united by a shared passion for sport, craftsmanship, and an iconic visual language.".
For the league, the stakes go beyond simple merchandise. "The first NFL regular-season game in France called for a collection designed for Paris, not just sold there", notes Salha Latif, head of international consumer products. By entrusting its branding to two fashion labels, the NFL is reinforcing its cultural integration strategy, aiming to appeal to an audience that follows fashion as closely as it does sports.
The collection is available in sizes XS to XXXL, exclusively at Casablanca and on casablancaparis.com.