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Cactus Jack and Oakley unveil the first chapter of their shared story. This limited-edition collaboration brings together three iconic brand models, selected and reimagined by Travis Scott in his role as Oakley's Creative Director: the Plantaris, the Straight Jacket 99 and theEye Jacket Redux.
Each of these models is reinterpreted in new exclusive Cactus Jackcolorways: CJ Matte Mesquite and CJ Black Ink. All pieces are equipped with Prizm Snow Blacklenses, designed to enhance color and contrast, and come in a custom Cactus Jack microbag and vault case, extending the artist's graphic universe down to the smallest detail.
For the campaign, Travis Scott enlisted acclaimed director Nicolas Winding Refn, featuring Team Oakley athlete Justin Jefferson . A cast that highlights the ambition of this launch, at the crossroads of sport, music, and visual culture.
This collaboration illustrates Oakley's strategy of leveraging the creative vision of a major cultural figure like Travis Scott to bridge its technical heritage with a broader, younger audience. Presented as a first chapter, it hints at a story destined to continue.
The collection is available on TravisScott.com and Oakley.com.
Cactus Jack and Oakley unveil the first chapter of their shared story. This limited-edition collaboration brings together three iconic brand models, selected and reimagined by Travis Scott in his role as Oakley's Creative Director: the Plantaris, the Straight Jacket 99 and theEye Jacket Redux.
Each of these models is reinterpreted in new exclusive Cactus Jackcolorways: CJ Matte Mesquite and CJ Black Ink. All pieces are equipped with Prizm Snow Blacklenses, designed to enhance color and contrast, and come in a custom Cactus Jack microbag and vault case, extending the artist's graphic universe down to the smallest detail.
For the campaign, Travis Scott enlisted acclaimed director Nicolas Winding Refn, featuring Team Oakley athlete Justin Jefferson . A cast that highlights the ambition of this launch, at the crossroads of sport, music, and visual culture.
This collaboration illustrates Oakley's strategy of leveraging the creative vision of a major cultural figure like Travis Scott to bridge its technical heritage with a broader, younger audience. Presented as a first chapter, it hints at a story destined to continue.
The collection is available on TravisScott.com and Oakley.com.
Cactus Jack and Oakley unveil the first chapter of their shared story. This limited-edition collaboration brings together three iconic brand models, selected and reimagined by Travis Scott in his role as Oakley's Creative Director: the Plantaris, the Straight Jacket 99 and theEye Jacket Redux.
Each of these models is reinterpreted in new exclusive Cactus Jackcolorways: CJ Matte Mesquite and CJ Black Ink. All pieces are equipped with Prizm Snow Blacklenses, designed to enhance color and contrast, and come in a custom Cactus Jack microbag and vault case, extending the artist's graphic universe down to the smallest detail.
For the campaign, Travis Scott enlisted acclaimed director Nicolas Winding Refn, featuring Team Oakley athlete Justin Jefferson . A cast that highlights the ambition of this launch, at the crossroads of sport, music, and visual culture.
This collaboration illustrates Oakley's strategy of leveraging the creative vision of a major cultural figure like Travis Scott to bridge its technical heritage with a broader, younger audience. Presented as a first chapter, it hints at a story destined to continue.
The collection is available on TravisScott.com and Oakley.com.