JISOO makes her global campaign debut for Salomon. Titled "In The Open", this Fall/Winter 2026 collection explores the relationship between urban life and the natural world, set in environments inspired by the places the artist naturally gravitates toward.

Shot in South Korea, the campaign features a city after the rain, a street softened by fog, and an open space shaped by the wind, where concrete meets the forest. These familiar settings, transformed by the weather, reveal winter not as a single landscape, but as a series of shifting conditions. "I naturally prefer light and comfortable movement in my daily life, so I find that Salomon suits me perfectly, as the brand offers comfort regardless of the weather or environment," says JISOO.

The choice of setting makes sense for the brand. "With In The Open, we wanted to show winter through the different environments people experience every day, from the city to the outdoors. It's something Salomon has always excelled at," notes Heikki Salonen, the brand's creative director, who presents Seoul as the ideal canvas to anchor the collection in the artist's life.

As for the products, the capsule reinterprets three silhouettes from the XT franchise for winter conditions. The XT-6 Protective adds a more rugged dimension with a ripstop construction and textured TPU details. The XT-Whisper introduces GORE-TEX protection for the first time, bringing all-weather performance to its lightweight and distinctive profile. Finally, the XT-4 OG GORE-TEX revisits an archival icon, blending trail-running heritage with modern protection.

The capsule will be available starting October 7, 2026.

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