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Nike and the FC Barcelona unveil an exclusive collection in collaboration with Tyler, The Creator, one of the most influential figures in contemporary music and culture. Titled Nike x FC Barcelona x GOLF WANG, it brings together 11 pieces that fuse the identity of the Catalan club with the creative universe of the American artist, who is also the founder of the brand GOLF WANG.
The collection brings together two worlds with distinct identities. On one side, the heritage and culture of Barça; on the other, the creative vision of Tyler, The Creator, an artist who has made originality and freedom of expression central elements of his identity. It is all centered around the idea: "It means more than just fútbol." Designed for one of the biggest nights on the football calendar, it seeks to take the passion of football beyond the pitch, connecting it to music, fashion, and creativity to reach new generations and cultural communities around the world.
The launch is accompanied by a special initiative in Barcelona. From October 15 to 25, Carrer de Boters, in the heart of the Gothic Quarter, will be transformed into "(The) Creator's Àgora," a cultural space imagined by Nike, the FC BarcelonaandSpotify. Conceived as a meeting point for art, music, football, and fashion, the venue is under the creative direction of Barcelona-based multidisciplinary artist Daniel2000, who is tasked with connecting the international influence of Tyler, The Creator to a new generation of local creatives.
For ten days, visitors can explore a packed programme, featuring a sculptural installation by Sofía Alazraki incorporating pieces from the collection, a photo gallery highlighting local creatives, an artist residency, live performances, and DJ sets. A dedicated space will also be available to discover and purchase the collection. The initiative will culminate on 25 October, the day of El Clásico, one of the most-watched fixtures in the world.
The collection is available from 15 October at (The) Creator's Àgora, at select Nike stores, Barça Stores, and the club's online shop, as well as on golfwang.com and at GOLFstores, before arriving soon on nike.com and SNKRS.
Nike and the FC Barcelona unveil an exclusive collection in collaboration with Tyler, The Creator, one of the most influential figures in contemporary music and culture. Titled Nike x FC Barcelona x GOLF WANG, it brings together 11 pieces that fuse the identity of the Catalan club with the creative universe of the American artist, who is also the founder of the brand GOLF WANG.
The collection brings together two worlds with distinct identities. On one side, the heritage and culture of Barça; on the other, the creative vision of Tyler, The Creator, an artist who has made originality and freedom of expression central elements of his identity. It is all centered around the idea: "It means more than just fútbol." Designed for one of the biggest nights on the football calendar, it seeks to take the passion of football beyond the pitch, connecting it to music, fashion, and creativity to reach new generations and cultural communities around the world.
The launch is accompanied by a special initiative in Barcelona. From October 15 to 25, Carrer de Boters, in the heart of the Gothic Quarter, will be transformed into "(The) Creator's Àgora," a cultural space imagined by Nike, the FC BarcelonaandSpotify. Conceived as a meeting point for art, music, football, and fashion, the venue is under the creative direction of Barcelona-based multidisciplinary artist Daniel2000, who is tasked with connecting the international influence of Tyler, The Creator to a new generation of local creatives.
For ten days, visitors can explore a packed programme, featuring a sculptural installation by Sofía Alazraki incorporating pieces from the collection, a photo gallery highlighting local creatives, an artist residency, live performances, and DJ sets. A dedicated space will also be available to discover and purchase the collection. The initiative will culminate on 25 October, the day of El Clásico, one of the most-watched fixtures in the world.
The collection is available from 15 October at (The) Creator's Àgora, at select Nike stores, Barça Stores, and the club's online shop, as well as on golfwang.com and at GOLFstores, before arriving soon on nike.com and SNKRS.
Nike and the FC Barcelona unveil an exclusive collection in collaboration with Tyler, The Creator, one of the most influential figures in contemporary music and culture. Titled Nike x FC Barcelona x GOLF WANG, it brings together 11 pieces that fuse the identity of the Catalan club with the creative universe of the American artist, who is also the founder of the brand GOLF WANG.
The collection brings together two worlds with distinct identities. On one side, the heritage and culture of Barça; on the other, the creative vision of Tyler, The Creator, an artist who has made originality and freedom of expression central elements of his identity. It is all centered around the idea: "It means more than just fútbol." Designed for one of the biggest nights on the football calendar, it seeks to take the passion of football beyond the pitch, connecting it to music, fashion, and creativity to reach new generations and cultural communities around the world.
The launch is accompanied by a special initiative in Barcelona. From October 15 to 25, Carrer de Boters, in the heart of the Gothic Quarter, will be transformed into "(The) Creator's Àgora," a cultural space imagined by Nike, the FC BarcelonaandSpotify. Conceived as a meeting point for art, music, football, and fashion, the venue is under the creative direction of Barcelona-based multidisciplinary artist Daniel2000, who is tasked with connecting the international influence of Tyler, The Creator to a new generation of local creatives.
For ten days, visitors can explore a packed programme, featuring a sculptural installation by Sofía Alazraki incorporating pieces from the collection, a photo gallery highlighting local creatives, an artist residency, live performances, and DJ sets. A dedicated space will also be available to discover and purchase the collection. The initiative will culminate on 25 October, the day of El Clásico, one of the most-watched fixtures in the world.
The collection is available from 15 October at (The) Creator's Àgora, at select Nike stores, Barça Stores, and the club's online shop, as well as on golfwang.com and at GOLFstores, before arriving soon on nike.com and SNKRS.