Reebok reconnects with A Herd of Bison, the streetwear brand founded in Houston in 2018 by designer Kareem Day. The two partners previously worked together in 2021. This time, they are introducing an entirely new shoe, the Trailzillo DMX, accompanied by a clothing capsule designed for everyday movement and exploration.

The AHOB universe is built on a philosophy called ROAM, for "Resilience Overcomes Any Mistake". Inspired by its founder's personal journey, it encourages embracing both successes and failures and moving forward regardless. Kareem Day summarizes his brand's spirit with an image: the fluidity of the herd and the determination of the bison. He explains that the collaboration with Reebok allows him to bring this vision to a larger scale, and notes that the collection was previewed in September at the Black Footwear Forum, alongside April Walker.

The Trailzillo DMX, retailing for 130 euros, is a unisex silhouette in a black base accented with hits of purple and lime green. It combines DMX Comfort+cushioning and a Zig Kinetica Edge IIoutsole, and adds practical details: a detachable compass-shaped carabiner and a small utility pocket integrated into the upper.

The clothing extends this urban adventurer vocabulary. The 150-euro lightweight jacket packs into a compact bag, features a print inspired by topographic maps, a reflective ROAM pattern on the hood, and a hidden "Roam Free" message that only appears once the jacket is folded. The 90-euro ripstop trousers convert into shorts via zips and display "True North" coordinates. A 40-euro graphic t-shirt, available in chalk or black, completes the set.

The collection will be available exclusively at aherdofbison.com starting November 1, 2026, and then worldwide at Reebok.eu from November 6.

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