During London Fashion Week, Crocs and designer Susan Fang unveil Echo Blume, the first collaboration created for the brand's new Echo Lume silhouette. The model made its global debut during the Susan Fang runway show on September 18, 2026, at the Barbican Centre in London, as part of her Spring/Summer 2027 collection.

For this project, Susan Fang brings her world—where nature meets new technology—to the Echo Lume silhouette. While the model's fluid, futuristic lines evoke the flow of life, clusters of metallic wildflowers bloom across its surface. Each flower is generated using the designer's signature floral system, based on fractal formulas found in nature and developed through 3D animation. Delicate in size yet visually striking, they form a true three-dimensional garden.

Beyond the aesthetic, these flowers carry a deeper meaning. Susan Fang presents them as a blessing for those navigating challenges in an ever-changing world. Wild, rare, and beautiful, they express the strength of our souls and serve as a reminder that our deep roots in nature can help us stand tall and grow while staying true to ourselves.

The collection comes in three colorways: a black base adorned with metallic flowers, a transparent version accented with pink flowers, and a white iteration with a prismatic, rainbow-reflective finish, paired with silver flowers.

The "Echo Blume" model will be available globally in Spring 2027.

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