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The French Athletics Federation and Strava, the app with over 200 million users across 185 countries, are announcing a partnership designed to bring French athletics clubs closer to the world's largest sports community. In practical terms, FFA-affiliated clubs will now be verified on the platform, allowing athletes to discover their club, join its community, and stay in touch with fellow members throughout the year.
This initiative is significant given the federation's scale. With over 2,600 clubs and more than 345,000 members, the FFA brings together one of the country's largest sports communities, a significant portion of which already uses Strava to record and share their workouts. By establishing an official presence on the platform, clubs will gain visibility among millions of athletes in France and around the world.
In practice, every affiliated club will have an official, verified space to bring its community together in one place: sharing news, highlighting training sessions, organizing events, and communicating via the club's messaging system. For their part, members will be able to follow club updates, join events more easily, and interact with other members. This presence also serves as a new recruitment tool, making it easier for runners on the platform to discover local clubs.
For both parties, the goal goes beyond simple visibility. "Clubs play an essential role in the lives of athletes: they build connections, encourage regular practice, and inspire people to improve together," notes Mel Jarrett from Strava. On the federation's side, Deputy President Emmanuelle Jaeger sees it as "a unique opportunity to structure practices that already exist in many of our clubs" and to continue their digital transformation.
This partnership illustrates a major trend: the digitalization of club sports, where digital tools become a lever for retention and appeal. By leveraging a platform as established as Strava, the FFA aims to adapt to evolving habits while strengthening the community bond that is the strength of its network.
The French Athletics Federation and Strava, the app with over 200 million users across 185 countries, are announcing a partnership designed to bring French athletics clubs closer to the world's largest sports community. In practical terms, FFA-affiliated clubs will now be verified on the platform, allowing athletes to discover their club, join its community, and stay in touch with fellow members throughout the year.
This initiative is significant given the federation's scale. With over 2,600 clubs and more than 345,000 members, the FFA brings together one of the country's largest sports communities, a significant portion of which already uses Strava to record and share their workouts. By establishing an official presence on the platform, clubs will gain visibility among millions of athletes in France and around the world.
In practice, every affiliated club will have an official, verified space to bring its community together in one place: sharing news, highlighting training sessions, organizing events, and communicating via the club's messaging system. For their part, members will be able to follow club updates, join events more easily, and interact with other members. This presence also serves as a new recruitment tool, making it easier for runners on the platform to discover local clubs.
For both parties, the goal goes beyond simple visibility. "Clubs play an essential role in the lives of athletes: they build connections, encourage regular practice, and inspire people to improve together," notes Mel Jarrett from Strava. On the federation's side, Deputy President Emmanuelle Jaeger sees it as "a unique opportunity to structure practices that already exist in many of our clubs" and to continue their digital transformation.
This partnership illustrates a major trend: the digitalization of club sports, where digital tools become a lever for retention and appeal. By leveraging a platform as established as Strava, the FFA aims to adapt to evolving habits while strengthening the community bond that is the strength of its network.
The French Athletics Federation and Strava, the app with over 200 million users across 185 countries, are announcing a partnership designed to bring French athletics clubs closer to the world's largest sports community. In practical terms, FFA-affiliated clubs will now be verified on the platform, allowing athletes to discover their club, join its community, and stay in touch with fellow members throughout the year.
This initiative is significant given the federation's scale. With over 2,600 clubs and more than 345,000 members, the FFA brings together one of the country's largest sports communities, a significant portion of which already uses Strava to record and share their workouts. By establishing an official presence on the platform, clubs will gain visibility among millions of athletes in France and around the world.
In practice, every affiliated club will have an official, verified space to bring its community together in one place: sharing news, highlighting training sessions, organizing events, and communicating via the club's messaging system. For their part, members will be able to follow club updates, join events more easily, and interact with other members. This presence also serves as a new recruitment tool, making it easier for runners on the platform to discover local clubs.
For both parties, the goal goes beyond simple visibility. "Clubs play an essential role in the lives of athletes: they build connections, encourage regular practice, and inspire people to improve together," notes Mel Jarrett from Strava. On the federation's side, Deputy President Emmanuelle Jaeger sees it as "a unique opportunity to structure practices that already exist in many of our clubs" and to continue their digital transformation.
This partnership illustrates a major trend: the digitalization of club sports, where digital tools become a lever for retention and appeal. By leveraging a platform as established as Strava, the FFA aims to adapt to evolving habits while strengthening the community bond that is the strength of its network.