Beats introduces the Beats 360, a new flagship over-ear headphone that offers the most personal listening experience the brand has ever designed. The big innovation lies in the interchangeable ear and headband cushions—a first for Beats—which allow you to customize your headphones with different colors and materials to match your style, activity, or mood.

Designed to keep up with you all day long, from commutes to workouts and travel, the Beats 360 also focuses on sound and comfort. Its custom-engineered acoustic system combines a new architecture with specifically developed drivers for powerful bass and ultra-low distortion. The brand's most advanced Active Noise Cancellation technology offers up to 1.75 times more reduction than the Beats Studio Pro, complemented by Transparency mode and Personalized Spatial Audio with dynamic head tracking.

Comfort has been a key focus, with a redesigned headband architecture to optimize weight distribution and cushions available in two materials: a breathable technical mesh designed for sports, and UltraPlush synthetic leather for all-day comfort. The Beats 360 is also the brand's first over-ear headphone to feature IPX4-rated water and sweat resistance, and it boasts up to 32 hours of battery life. In terms of connectivity, a proprietary chip ensures seamless integration with both Apple and Android ecosystems.

Beats is also highlighting its environmental commitment, with 80% recycled plastic used in several components—its highest proportion to date—and fully plant-based packaging.

The Beats 360 is available starting today for 349.95 euros in four colors, with additional cushion sets offered at an introductory price of 9.90 euros. At the same time, the Beats Studio Pro price is now 299.95 euros.

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