No images found.
This is some text inside of a div block.
This is some text inside of a div block.
On August 4th, Oakley kicked off Copenhagen Fashion Week with its Copenhagen Culture Hub, a space designed to bring together design, technology, and culture in the brand's signature style. For the occasion, Oakley took over Papirøen and transformed it into an immersive venue dedicated to an exclusive preview of its Spring/Summer 2027 apparel collection.
The event unfolded in two phases. During the day, from 9 a.m. to 7 p.m., the Culture Hub served as a sanctuary amidst the hectic Fashion Week schedule—a quiet space where guests could recharge and explore the collection at their own pace. As night fell, the venue shifted gears to host an afterparty, featuring a DJ set byElias Gozal, celebrating both the start of the week and the collection reveal.
For Spring/Summer 2027, Oakley has refined its approach to functional performance around three pillars: adaptability, precision, and movement. The brand introduced a new urban uniform designed for changing environments, showcased through two narratives presented within the Hub.
The Latitude range formed the core of the collection, built around Morphware—conceived not as a visual gimmick but as a design philosophy: garments capable of changing state, compressing, expanding, and reconfiguring based on immediate needs. The standout piece, the Latitude Vector Morph Pant, functions as a compact belt system that deploys into a waterproof shell pant before compressing back down. The knitwear extends this language with seamless, body-mapped constructions featuring integrated ventilation, also designed to minimize production waste.
The second narrative, the Japan Global Extended Collection, blending local creativity with global reach, designed in Japan for those who are always on the move. Its Field Gear Line redefines outdoor performance through "Resurgent Utility," where proven functionality meets material science and Oakley’s over-engineered approach. The collection was dressed in a palette of neutral tones, highlighting the geometry of the silhouettes and the precision of the engineering.
By opting for a hybrid format between a lounge and a party, Oakley confirmed a major trend at this season's Fashion Week: brands are looking less to host runway shows and more to create experiential spaces where people come to live the brand as much as to discover its products.
On August 4th, Oakley kicked off Copenhagen Fashion Week with its Copenhagen Culture Hub, a space designed to bring together design, technology, and culture in the brand's signature style. For the occasion, Oakley took over Papirøen and transformed it into an immersive venue dedicated to an exclusive preview of its Spring/Summer 2027 apparel collection.
The event unfolded in two phases. During the day, from 9 a.m. to 7 p.m., the Culture Hub served as a sanctuary amidst the hectic Fashion Week schedule—a quiet space where guests could recharge and explore the collection at their own pace. As night fell, the venue shifted gears to host an afterparty, featuring a DJ set byElias Gozal, celebrating both the start of the week and the collection reveal.
For Spring/Summer 2027, Oakley has refined its approach to functional performance around three pillars: adaptability, precision, and movement. The brand introduced a new urban uniform designed for changing environments, showcased through two narratives presented within the Hub.
The Latitude range formed the core of the collection, built around Morphware—conceived not as a visual gimmick but as a design philosophy: garments capable of changing state, compressing, expanding, and reconfiguring based on immediate needs. The standout piece, the Latitude Vector Morph Pant, functions as a compact belt system that deploys into a waterproof shell pant before compressing back down. The knitwear extends this language with seamless, body-mapped constructions featuring integrated ventilation, also designed to minimize production waste.
The second narrative, the Japan Global Extended Collection, blending local creativity with global reach, designed in Japan for those who are always on the move. Its Field Gear Line redefines outdoor performance through "Resurgent Utility," where proven functionality meets material science and Oakley’s over-engineered approach. The collection was dressed in a palette of neutral tones, highlighting the geometry of the silhouettes and the precision of the engineering.
By opting for a hybrid format between a lounge and a party, Oakley confirmed a major trend at this season's Fashion Week: brands are looking less to host runway shows and more to create experiential spaces where people come to live the brand as much as to discover its products.
On August 4th, Oakley kicked off Copenhagen Fashion Week with its Copenhagen Culture Hub, a space designed to bring together design, technology, and culture in the brand's signature style. For the occasion, Oakley took over Papirøen and transformed it into an immersive venue dedicated to an exclusive preview of its Spring/Summer 2027 apparel collection.
The event unfolded in two phases. During the day, from 9 a.m. to 7 p.m., the Culture Hub served as a sanctuary amidst the hectic Fashion Week schedule—a quiet space where guests could recharge and explore the collection at their own pace. As night fell, the venue shifted gears to host an afterparty, featuring a DJ set byElias Gozal, celebrating both the start of the week and the collection reveal.
For Spring/Summer 2027, Oakley has refined its approach to functional performance around three pillars: adaptability, precision, and movement. The brand introduced a new urban uniform designed for changing environments, showcased through two narratives presented within the Hub.
The Latitude range formed the core of the collection, built around Morphware—conceived not as a visual gimmick but as a design philosophy: garments capable of changing state, compressing, expanding, and reconfiguring based on immediate needs. The standout piece, the Latitude Vector Morph Pant, functions as a compact belt system that deploys into a waterproof shell pant before compressing back down. The knitwear extends this language with seamless, body-mapped constructions featuring integrated ventilation, also designed to minimize production waste.
The second narrative, the Japan Global Extended Collection, blending local creativity with global reach, designed in Japan for those who are always on the move. Its Field Gear Line redefines outdoor performance through "Resurgent Utility," where proven functionality meets material science and Oakley’s over-engineered approach. The collection was dressed in a palette of neutral tones, highlighting the geometry of the silhouettes and the precision of the engineering.
By opting for a hybrid format between a lounge and a party, Oakley confirmed a major trend at this season's Fashion Week: brands are looking less to host runway shows and more to create experiential spaces where people come to live the brand as much as to discover its products.