Andros Sport no longer wants to be just the brand you reach for on race day. Its ambition is broader: to support everyday athletes—those who train after work, grab a quick bite between meetings, and want something simple, tasty, and effective without having to decipher a complex label.

To embody this shift, the brand is launching its Whey & Fruitpouches, the first building block of a new sports snacking range. The product is built on a straightforward proposition: 10 grams of dairy protein, no added sugar, zero fat, and up to 30% real fruit depending on the recipe. Two flavors are available at launch, Red Fruit and Tropical, in a 120g portable, resealable format that is shelf-stable. The recommended retail price is 2.99 euros per unit, clearly positioning the product as an accessible everyday item rather than a premium supplement.

The recipes were developed with Stéphane Walrand, a professor and nutritionist, grounding the initiative in something more substantial than a simple brand repositioning. The goal is to meet real needs rather than create a showcase product.

This launch is accompanied by a complete visual overhaul, with a brand identity redesigned for better shelf visibility and to better reflect what the brand now stands for: sports nutrition stripped of its complexity, just as useful after a run as it is during a morning break. In a rapidly growing sports snacking market, where portable formats and "free-from" claims are multiplying, Andros Sport is leveraging its long-standing credibility with endurance athletes to add weight to an offering that now targets a much wider audience.

The Whey & Fruit pouches have been available in supermarkets since late April.

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