Atorie, the marketplace founded between Los Angeles and Paris, has a clear mission: to reconnect consumers directly with the manufacturers who produce for the biggest luxury houses, cutting out traditional retail markups and middlemen. The first product launched under its own label, Le Saint Martin, embodies this promise.

The bag itself is a large leather tote with a softly structured body, featuring a rounded handle and an adjustable shoulder strap. On the front, a slim belt detail with gold-tone hardware, subtle gathers, and topstitched side tabs refine the silhouette. Priced at $299, it is positioned as 85% cheaper than comparable products from other brands.

But Atorie’s real appeal lies in its model. Many of the factories behind the most respected luxury brands work in anonymity, capturing only a fraction of the value they create. Atorie enables them to launch and grow their own brands with significantly higher margins, all while retaining ownership of their craftsmanship. The platform also relies on demand-driven production: rather than purchasing massive amounts of inventory upfront, Atorie continuously tests products and only develops those that find an audience, thereby reducing overproduction.

Behind the project are two founders who met at UC Berkeley: Redouane Ramdani, former creator of the platform Snipfeed, which was sold in 2024, and Luis Angulo, who previously worked at Google on AI and consumer technology. In a luxury industry frequently criticized for its markups and lack of transparency, Atorie offers an alternative worth watching—provided the quality lives up to the promise.

Le Saint Martin is available exclusively at atorie.com.

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