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BNTH x Reebok Europe Final

29
.
07
.
2026
|
Lifestyle

The 7th edition of Ball'N The Hood concluded on July 18 at the Carpentier courts in Paris, following several months of qualifiers across France and abroad. The numbers speak for themselves: nearly 1,000 players participated throughout the event, with up to 1,700 unique visitors recorded during the final and around 1,200 people present on-site at any given time.

The growth is spectacular. Using a QR code tracking system, the organizers were able to precisely measure the increase in attendance: approximately 600 spectators in 2024, 700 in 2025, and then this leap in 2026. That represents an increase of over 140% in two years.

On the court, this edition confirms a significant trend. For the second consecutive year, the main men's tournament title slipped away from the Paris-region teams: STB 76 took the win and became the grand champion of this edition. In the women's division, Old School won the tournament after a day marked by intense matchups. This dynamic illustrates the event's now-national scale and the rising talent emerging from all regions.

Beyond the competition, the final offered a complete experience blending sports, entertainment, and urban culture. The final rounds and 1v1 duels of the BNTH PR1ME were interspersed with a dunk show and the Improbable Game, a more unconventional format bringing together players, personalities, and community members. As the official partner of this 7th edition, Reebok supported the Paris-region qualifiers and the final with court branding and several on-site activations.

The event also caught the attention of the basketball ecosystem. Journalist Lukas Nicot, who has worked with France Télévisions, the LNB, and the FFBB, was in attendance and hosted the Twitch broadcast of the event. Moussa Diabaté, a French player for the Charlotte Hornets in the NBA, also made the trip. These are all signs confirming the growing stature of Ball'N The Hood in the French basketball and urban culture landscape.

‍The 7th edition of the streetball tournament crowned STB 76 in the men's division and Old School in the women's, confirming growth of over 140% in two years.

The 7th edition of Ball'N The Hood concluded on July 18 at the Carpentier courts in Paris, following several months of qualifiers across France and abroad. The numbers speak for themselves: nearly 1,000 players participated throughout the event, with up to 1,700 unique visitors recorded during the final and around 1,200 people present on-site at any given time.

The growth is spectacular. Using a QR code tracking system, the organizers were able to precisely measure the increase in attendance: approximately 600 spectators in 2024, 700 in 2025, and then this leap in 2026. That represents an increase of over 140% in two years.

On the court, this edition confirms a significant trend. For the second consecutive year, the main men's tournament title slipped away from the Paris-region teams: STB 76 took the win and became the grand champion of this edition. In the women's division, Old School won the tournament after a day marked by intense matchups. This dynamic illustrates the event's now-national scale and the rising talent emerging from all regions.

Beyond the competition, the final offered a complete experience blending sports, entertainment, and urban culture. The final rounds and 1v1 duels of the BNTH PR1ME were interspersed with a dunk show and the Improbable Game, a more unconventional format bringing together players, personalities, and community members. As the official partner of this 7th edition, Reebok supported the Paris-region qualifiers and the final with court branding and several on-site activations.

The event also caught the attention of the basketball ecosystem. Journalist Lukas Nicot, who has worked with France Télévisions, the LNB, and the FFBB, was in attendance and hosted the Twitch broadcast of the event. Moussa Diabaté, a French player for the Charlotte Hornets in the NBA, also made the trip. These are all signs confirming the growing stature of Ball'N The Hood in the French basketball and urban culture landscape.

No items found.
No items found.
No images found.
Placeholder

BNTH x Reebok Europe Final

17
.
08
.
2026
|
Lifestyle

The 7th edition of Ball'N The Hood concluded on July 18 at the Carpentier courts in Paris, following several months of qualifiers across France and abroad. The numbers speak for themselves: nearly 1,000 players participated throughout the event, with up to 1,700 unique visitors recorded during the final and around 1,200 people present on-site at any given time.

The growth is spectacular. Using a QR code tracking system, the organizers were able to precisely measure the increase in attendance: approximately 600 spectators in 2024, 700 in 2025, and then this leap in 2026. That represents an increase of over 140% in two years.

On the court, this edition confirms a significant trend. For the second consecutive year, the main men's tournament title slipped away from the Paris-region teams: STB 76 took the win and became the grand champion of this edition. In the women's division, Old School won the tournament after a day marked by intense matchups. This dynamic illustrates the event's now-national scale and the rising talent emerging from all regions.

Beyond the competition, the final offered a complete experience blending sports, entertainment, and urban culture. The final rounds and 1v1 duels of the BNTH PR1ME were interspersed with a dunk show and the Improbable Game, a more unconventional format bringing together players, personalities, and community members. As the official partner of this 7th edition, Reebok supported the Paris-region qualifiers and the final with court branding and several on-site activations.

The event also caught the attention of the basketball ecosystem. Journalist Lukas Nicot, who has worked with France Télévisions, the LNB, and the FFBB, was in attendance and hosted the Twitch broadcast of the event. Moussa Diabaté, a French player for the Charlotte Hornets in the NBA, also made the trip. These are all signs confirming the growing stature of Ball'N The Hood in the French basketball and urban culture landscape.