


Ici C’est Paris, La Maison is coming to 31 East 17th Street, Union Square, from June 17 to 21, with a program covering just about everything the two cities have in common: fashion, music, food, sports, and urban culture. Admission is free, with some experiences requiring reservations.


On the fashion and design front, the Atelier is showcasing the club’s new Nike 2026/2027 home jersey, accompanied by several exclusive collaborations created for this New York edition. These include a capsule collection with Queens streetwear staple Awake NY, a piece by Rwandan designers Dolph Banza and Élodie Fromenteau, an exclusive New Era cap in Knicks colors, and custom designs by Atelier La Pieuvre, which has become one of the event's signature highlights.
The Playground, the heart of the space, will broadcast several international matches in an atmosphere energized by daily DJ sets. On June 19, a Comedy Night will bring together several figures from the New York comedy scene, including Marie Faustin and Judah Friedlander, in tribute to an art form deeply rooted in the city's identity. PSG Labs occupies the first floor with a program dedicated to innovation: conferences, public sessions, and a Startup Pitch Session open to selected young companies. A Running Club rounds out the experience, offering a different way to explore Manhattan.


The culinary program brings Paris and New York together through a residency featuring a collaboration between the restaurant Early June and the duo behind Ha’s Dac Biet, the creators of the acclaimed Bistrot Ha and Ha’s Snack Bar. Five days of dinners open to the public, where the two culinary scenes meet over dishes created specifically for the occasion.
As the final stop of a tour that has taken La Maison across Europe, Asia, and Los Angeles, New York concludes an international season that reflects the club itself: outward-looking and deeply connected to contemporary culture.
Ici C’est Paris, La Maison is coming to 31 East 17th Street, Union Square, from June 17 to 21, with a program covering just about everything the two cities have in common: fashion, music, food, sports, and urban culture. Admission is free, with some experiences requiring reservations.


On the fashion and design front, the Atelier is showcasing the club’s new Nike 2026/2027 home jersey, accompanied by several exclusive collaborations created for this New York edition. These include a capsule collection with Queens streetwear staple Awake NY, a piece by Rwandan designers Dolph Banza and Élodie Fromenteau, an exclusive New Era cap in Knicks colors, and custom designs by Atelier La Pieuvre, which has become one of the event's signature highlights.
The Playground, the heart of the space, will broadcast several international matches in an atmosphere energized by daily DJ sets. On June 19, a Comedy Night will bring together several figures from the New York comedy scene, including Marie Faustin and Judah Friedlander, in tribute to an art form deeply rooted in the city's identity. PSG Labs occupies the first floor with a program dedicated to innovation: conferences, public sessions, and a Startup Pitch Session open to selected young companies. A Running Club rounds out the experience, offering a different way to explore Manhattan.


The culinary program brings Paris and New York together through a residency featuring a collaboration between the restaurant Early June and the duo behind Ha’s Dac Biet, the creators of the acclaimed Bistrot Ha and Ha’s Snack Bar. Five days of dinners open to the public, where the two culinary scenes meet over dishes created specifically for the occasion.
As the final stop of a tour that has taken La Maison across Europe, Asia, and Los Angeles, New York concludes an international season that reflects the club itself: outward-looking and deeply connected to contemporary culture.
Ici C’est Paris, La Maison is coming to 31 East 17th Street, Union Square, from June 17 to 21, with a program covering just about everything the two cities have in common: fashion, music, food, sports, and urban culture. Admission is free, with some experiences requiring reservations.


On the fashion and design front, the Atelier is showcasing the club’s new Nike 2026/2027 home jersey, accompanied by several exclusive collaborations created for this New York edition. These include a capsule collection with Queens streetwear staple Awake NY, a piece by Rwandan designers Dolph Banza and Élodie Fromenteau, an exclusive New Era cap in Knicks colors, and custom designs by Atelier La Pieuvre, which has become one of the event's signature highlights.
The Playground, the heart of the space, will broadcast several international matches in an atmosphere energized by daily DJ sets. On June 19, a Comedy Night will bring together several figures from the New York comedy scene, including Marie Faustin and Judah Friedlander, in tribute to an art form deeply rooted in the city's identity. PSG Labs occupies the first floor with a program dedicated to innovation: conferences, public sessions, and a Startup Pitch Session open to selected young companies. A Running Club rounds out the experience, offering a different way to explore Manhattan.


The culinary program brings Paris and New York together through a residency featuring a collaboration between the restaurant Early June and the duo behind Ha’s Dac Biet, the creators of the acclaimed Bistrot Ha and Ha’s Snack Bar. Five days of dinners open to the public, where the two culinary scenes meet over dishes created specifically for the occasion.
As the final stop of a tour that has taken La Maison across Europe, Asia, and Los Angeles, New York concludes an international season that reflects the club itself: outward-looking and deeply connected to contemporary culture.