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Some partnerships make sense even before they are announced. Reebok and Ball’N The Hood have long shared common ground: street basketball, urban culture, and the players who prove themselves far from official structures. This 7th edition makes that bond official.
Ball’N The Hoodexpects over a thousand participants in the Île-de-France region, featuring varied formats from 5v5 to 1v1 duels as part of the BNTH PR1ME, with a national final scheduled for July 18, 2026, in Paris. The tournament runs from May to July, with qualifiers held across several regions in France and internationally. Reebok will have a significant presence during the Île-de-France qualifiers on June 13 and at the final, through court branding, player and staff gear, and on-site activations including a photo booth, entertainment, and digital content production.
What Ball’N The Hood has succeeded in doing since its inception is moving beyond just the sporting realm. The tournament brings together a broader ecosystem of athletes, artists, content creators, and committed stakeholders, making it a full-fledged cultural event. The dunk show, the Improbable Game, and the 1v1 finals are all formats designed as much for spectacle as they are for competition.
For Reebok, this partnership is part of a return to basics: being present where basketball is truly lived, on the playgrounds, with a new generation that didn't wait for big brands to build its own culture.
Ultimately, BNTH has international ambitions, aiming to become a global benchmark for streetball.
Some partnerships make sense even before they are announced. Reebok and Ball’N The Hood have long shared common ground: street basketball, urban culture, and the players who prove themselves far from official structures. This 7th edition makes that bond official.
Ball’N The Hoodexpects over a thousand participants in the Île-de-France region, featuring varied formats from 5v5 to 1v1 duels as part of the BNTH PR1ME, with a national final scheduled for July 18, 2026, in Paris. The tournament runs from May to July, with qualifiers held across several regions in France and internationally. Reebok will have a significant presence during the Île-de-France qualifiers on June 13 and at the final, through court branding, player and staff gear, and on-site activations including a photo booth, entertainment, and digital content production.
What Ball’N The Hood has succeeded in doing since its inception is moving beyond just the sporting realm. The tournament brings together a broader ecosystem of athletes, artists, content creators, and committed stakeholders, making it a full-fledged cultural event. The dunk show, the Improbable Game, and the 1v1 finals are all formats designed as much for spectacle as they are for competition.
For Reebok, this partnership is part of a return to basics: being present where basketball is truly lived, on the playgrounds, with a new generation that didn't wait for big brands to build its own culture.
Ultimately, BNTH has international ambitions, aiming to become a global benchmark for streetball.
Some partnerships make sense even before they are announced. Reebok and Ball’N The Hood have long shared common ground: street basketball, urban culture, and the players who prove themselves far from official structures. This 7th edition makes that bond official.
Ball’N The Hoodexpects over a thousand participants in the Île-de-France region, featuring varied formats from 5v5 to 1v1 duels as part of the BNTH PR1ME, with a national final scheduled for July 18, 2026, in Paris. The tournament runs from May to July, with qualifiers held across several regions in France and internationally. Reebok will have a significant presence during the Île-de-France qualifiers on June 13 and at the final, through court branding, player and staff gear, and on-site activations including a photo booth, entertainment, and digital content production.
What Ball’N The Hood has succeeded in doing since its inception is moving beyond just the sporting realm. The tournament brings together a broader ecosystem of athletes, artists, content creators, and committed stakeholders, making it a full-fledged cultural event. The dunk show, the Improbable Game, and the 1v1 finals are all formats designed as much for spectacle as they are for competition.
For Reebok, this partnership is part of a return to basics: being present where basketball is truly lived, on the playgrounds, with a new generation that didn't wait for big brands to build its own culture.
Ultimately, BNTH has international ambitions, aiming to become a global benchmark for streetball.